Some Favorites: April 4
Events
“Nasty as U Wanna Be” DVD screening at New York Underground Film Festival, TONIGHT
Hyungkoo Lee Solo Show at Arario Gallery, through April 19
Science
“MIT Researchers create ‘Nexi Bot’”
“Logo can make you ‘think different’”
The team conducted an experiment in which 341 university students completed what they believed was a visual acuity task, during which either the Apple or IBM logo was flashed so quickly that they were unaware they had been exposed to the brand logo. The participants then completed a task designed to evaluate how creative they were, listing all of the uses for a brick that they could imagine beyond building a wall.
People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges.
Music
“The Crystal Cat” - Dan Deacon
Me Elsewhere
From my blog on Zoom In: Harper’s on Twitter, Rhizome on Vimeo, Mossberg on the state of the web + more
